How to Add a Google Calendar or Apple Calendar Link to an Event in Your Email Marketing Campaigns

Planning an event and want to make sure your audience doesn’t miss it? Adding a Google Calendar or Apple Calendar link to your email marketing campaigns is a simple and effective way to ensure your event is added to their schedules with just one click. Here’s how you can do it.

Use Calendar Link Generators

Tools and Services

Several online tools can generate calendar links for you, simplifying the process. One popular option is AddEvent. Here’s how to use it:

1. Visit AddEvent: Go to AddEvent.
2. Create a Free Account: Sign up if you don’t already have an account.
3. Create an Event:
   • Click on Events and then + New Event.
   • Fill in your event details (title, date, time, location, description).
   • Save the event.
4. Generate Links:
   • After saving, you’ll see options to generate different calendar links.
   • Choose Google Calendar and Apple Calendar links.
   • Copy the generated links.

Integrate with Email Marketing Platforms

1. Open Your Email Campaign Editor: Log into your email marketing platform (e.g., Mailchimp, Constant Contact).
2. Add Calendar Links:
   • Write your email content, including a call-to-action.
   • Highlight the text you want to hyperlink (e.g., “Add to Google Calendar” or “Add to Apple Calendar”).
   • Click on the Link icon.
   • Paste the generated links from AddEvent.
   • Save and test your email.

Use Email Marketing Platform Features

Built-in Event Management (e.g., Mailchimp)

Some email marketing platforms have built-in tools for adding calendar events:

1. Create a Campaign:
   • Log into your platform and start a new email campaign.
2. Use Event Blocks:
   • Many platforms offer event blocks or modules. Drag and drop an event block into your email template.
   • Enter your event details.
   • The platform will automatically generate the necessary calendar links.
3. Test and Send:
   • Preview your email.
   • Send a test email to yourself to ensure everything works.
   • Schedule or send your campaign.

Conclusion

Using tools like AddEvent or leveraging the built-in features of email marketing platforms can greatly simplify the process of adding calendar links to your email campaigns. This method saves you time and ensures your recipients can easily add your events to their calendars. Happy emailing!