Fundraising and Emails. Yes. They work!

Ever so lucky for you that most voters realize that campaigns cost money and that they know and expect for you to ask for it. Donations for the average voter is a purchase in their belief. It is your job to communicate with your supporters and give your supporters the easiest way to help. Majority […]

Communications: Do they understand the words that are coming out of your mouth?

When we speak, we take the listener on a journey. That’s what the best storytellers do. We always remember what a good storyteller says, or at least we remember the storyteller. A good storyteller drives our wonder and curiosity into a well-timed payoff. Some are natural, others take practice. It is human nature to believe […]

Social Media and Politics. First Thing’s First

I have found that campaigns tend to initially view social media or digital marketing as more of a bother than a tool. However, this tool is something wonderful and magical. Never in history could an individual create their own media, control their own image, create their own narrative, and gather people together around an idea. […]

Social Media Strategies, Simplified for Rookies

First off, It can be a lot. I just thought I’d share some information I presented a group of businesses that were starting out. If you’re in this boat, then read on. Hope it helps! Social media has become an ever increasing part a small business marketing strategy. This is because it mostly levels the […]

Silicon Valley: The most nerdy and interesting crash course in business.

I’ve seen the ads for the HBOnow app for months. I’m not a huge TV guy but boredom enticed me into the trial, and after seeing what the big deal was about Game of Thrones (overrated), I stumbled upon Silicon Valley. I was hooked! Storytelling and clever plot developments usually make me love a show, […]

How to put your life, career, or anything you care about in true context.

I generally don’t do long posts, but when I do, it’s something you should read…   Desiderata-Max Ehrmann, Desiderata, Copyright 1952. Go placidly amid the noise and haste, and remember what peace there may be in silence. As far as possible without surrender be on good terms with all persons. Speak your truth quietly and […]

Keeping it short Vol. 1: Brokepreneurial; The concept that works!

“Keeping it short is a series of observations from the many people that I run into covering subjects of marketing, business, life, and anything else remotely interesting. Or, at least my mom thinks are interesting. She loves everything I do, right mom?”   I was at a coffee shop listening to Miles Davis’ Four, responding to […]

Digital Marketing No-No:Eggs in One Basket!

So, you are an Instagram Superstar. You have worked so hard to create a brand, post daily content, and get a Kajillion followers. You have used that Instagram account to build traffic to your online store and sales are booming. Then you wake up on a beautiful Monday morning, birds chirping, sweet sunshine filling your […]

Houston Harvey Help for Business Guide (Hint: Apply, Apply, Apply!)

Hello Houston! I hope all is well. We’ve been through a lot this past couple of weeks. Some of you made it out without a scratch while others have to start over. It’s amazing to see us working together and filling in the gaps of need. I just wanted to take the time tell you […]